Business Analysis turns business goals into clear, testable requirements. It maps processes and user journeys, defines scope and data, lists risks and assumptions, and aligns stakeholders so teams build the right thing, not just the requested thing.
It’s helpful when you need to start a new product, fix an underperforming system, or integrate tools — CRM/ERP/BI. It’s vital if requests conflict, scope is fuzzy, or budget and timelines demand hard prioritization.
At Imaga, we run fast discovery and workshops, model processes, and deliver lean specs: user stories, use cases, acceptance criteria, and clickable prototypes. We shape a prioritized backlog and roadmap tied to business outcomes.
