Product analytics shows how people use your product so you can improve what matters. We track events and properties, define funnels and conversions, build cohorts and retention views, and link revenue to behavior. You get clear dashboards and alerts, not raw tables.
It’s helpful when you need to launch a new app/site, choose what to build next, diagnose drop-offs in signup/checkout, measure experiments, or prove ROI to stakeholders. It’s essential when decisions rely on opinions or vanity metrics.
At Imaga, we set up reliable tracking, a clean event taxonomy, and SDKs; connect CDP/BI; and design metrics tied to goals. We audit data quality and create simple, self-serve reports.
Web Analytics
We set up reliable tracking: GA4, Tag Manager, Search Console, ad pixels — define a clean event model, and build clear dashboards and alerts. We handle consent/privacy basics and audit data quality.
Case study
We turned a website redesign request into a strategic digital transformation for Ciudad Cayalá.
Mobile Analytics
We set up reliable SDKs, event models, and dashboards; connect attribution, A/B testing, and BI; and enforce privacy/consent. We audit data quality and create simple, self-serve reports.
Case study
We built FinServices — a single mobile app that unifies banking and insurance offers in one place, removing the need for branch visits and enabling on-phone deposits and insurance applications.
Cross-Platform Analytics
We set up clean event taxonomies, server-side tracking, and identity resolution via CDP/DWH, then build trustworthy dashboards. We connect attribution and BI tools.
Case study
We built Mycar.kz — a mobile-first classifieds marketplace with one-click contact, on-site loan applications, advanced filters, and dealer quick-sale requests. Delivered from scratch in six months.
Why clients love
to work with us
Read on 
Sujith Babu
DSC Information Technology, Head of E-commerceImaga understood what we needed and did everything to make it happen. And the team was friendly and adaptable.
Vitaly Abramov
XDS-Astana Team, Head of CommunicationsWe saw growth in website visitors and citations of articles published on the web. Imaga had good planning and clear deadlines, weekly updates, day-by-day accessibility, daily support during the project, and all web releases on time.
Ivan Mikheev
Tripsider, Founder & Chief Technology OfficerImaga has a highly flexible team that has adapted to our requirements and approach. In two months, we have achieved a twofold increase in desired action.
Adlet Zhanatkanov
Astana Motors, Project HeadWe wanted an end-to-end partner. Imaga fits this criterion and has strong design and development teams, so, from 20 candidates, we selected them.
Olawale Wale-Falope
OWF Group Consulting, Managing PartnerFor me, most impressive about Imaga it's the experience and ability to build a relationship, as well as high-quality services, reliability, availability, added value, and flexibility.
Daniel Dietzen
Halo Protection Systems, Product OwnerImaga exceeded our expectations. Karina and Paul discovered things that our team might have missed. We had regular meetings when we were able to discuss our concerns. We’re happy with the team’s performance, and it’s cool when you don’t have to manage the team tightly.