Cross-Platform analytics unifies data from web, mobile apps, backend services, and ad platforms into one view. It stitches user identities across devices, standardizes events, de-duplicates conversions, and links behavior to revenue and retention so reports stop disagreeing.
It’s helpful when customers switch between site and app, you run campaigns on several channels, or teams argue over “whose numbers are right”. It’s key for subscription, e-commerce, and multi-step funnels where LTV, cohorts, and ROAS matter.
At Imaga, we set up clean event taxonomies, server-side tracking, and identity resolution via CDP/DWH, then build trustworthy dashboards. We connect attribution and BI tools.
