Mobile analytics tracks how people find and use your app. It records screens and events, installs and sources, funnels and cohorts, crashes and performance — so you see where users drop off and what drives retention and revenue.
It’s helpful when you need to launch or redesign an app, plan experiments, diagnose onboarding/checkout issues, or prove ROI to stakeholders. It’s essential if you run campaigns, subscriptions, or in-app purchases and need clean attribution.
At Imaga, we set up reliable SDKs, event models, and dashboards; connect attribution, A/B testing, and BI; and enforce privacy/consent. We audit data quality and create simple, self-serve reports.
