Web analytics measures how people find and use your website. It captures page views and events, traffic sources, conversions, and user paths, so you see what works, what breaks, and where to improve.
It’s helpful when you need to launch or redesign a site, migrate domains/CMS, enter new regions, or if traffic drops and key pages don’t convert. It’s essential when decisions rely on guesses rather than data.
At Imaga, we set up reliable tracking: GA4, Tag Manager, Search Console, ad pixels — define a clean event model, and build clear dashboards and alerts. We handle consent/privacy basics and audit data quality.
